Display advertising
Reach readers through carefully positioned display inventory across article pages and selected lower-homepage placements.
Advertise with The Academica
Reach people who came to understand.
Connect your organisation with readers through a publication built around knowledge, evidence and independent journalism.
Plan a campaignOur approach
Advertising, without the interruption.
The Academica offers carefully placed advertising designed to give campaigns meaningful visibility without overwhelming the journalism our readers came to read.
We believe commercial relationships can support independent journalism without determining it. Advertisers do not decide what The Academica reports, how we report it, or the conclusions of our journalism.
Ways to work with us
More than one way to reach our audience.
Section sponsorships
Build an association with a relevant area of coverage through clearly identified sponsorship and advertising, without editorial control.
Branded explainers
Work with us on clearly identified commercial content designed to explain complex subjects accurately and accessibly.
Research partnerships
Explore evidence-led collaborations involving research, surveys, data, reports and specialist knowledge with appropriate independence safeguards.
Display advertising
Designed into the reading experience.
Advertising can appear at selected points within and towards the end of articles. The number and position of advertisements can vary with article length and format, helping us preserve a clean reading experience while providing useful campaign inventory.
Selected display inventory is also available towards the lower portion of The Academica homepage.
The Academica
SECTION
AdvertisementYour campaign
AdvertisementYour campaign
Campaign planning
Reach the audience that matters.
Not simply the largest audience possible.
Geography
Plan campaigns around relevant geographic markets where available.
Subject
Reach readers through relevant editorial sections and areas of coverage.
Scale
Structure display campaigns around appropriate impression requirements.
Placement
Select inventory suited to the objectives and character of the campaign.
Targeting and placement options are subject to available inventory and our technical capabilities at the time of the campaign.
Branded explainers
Some ideas need more than a banner.
Organisations may work with The Academica on explanatory commercial content when a subject deserves more space than conventional display advertising can provide.
Branded explainers are commercial content and will be clearly distinguished from our independent journalism. Readers should never have to guess whether something they are reading has been paid for.
Research partnerships
Evidence deserves more than an advertisement.
The Academica is open to collaborations involving original research, surveys, data-led projects, reports, academic expertise and other evidence-based initiatives with suitable organisations and institutions.
Funding and institutional relationships should be disclosed appropriately. Where research is represented as independent, commercial support does not entitle a partner to determine its methodology, findings or conclusions.
Editorial independence
Advertising buys attention. It does not buy influence.
Advertising, sponsorship or another commercial relationship with The Academica does not purchase favourable editorial treatment.
Commercial partners cannot require the publication, alteration or removal of independent editorial coverage as a condition of working with us. Advertising and sponsored material will be distinguished appropriately from independent journalism.
Acceptance of advertising does not constitute an editorial endorsement of an advertiser, organisation, product, service or claim.
Campaigns and pricing
Built around your objectives.
Display campaigns can be planned according to impressions, placement, geography, editorial section, duration and other relevant requirements. CPM and fixed-price arrangements may be available depending on the campaign.
We do not publish a universal rate card because campaign requirements and inventory can differ substantially. Contact us to discuss suitable formats, availability and pricing.
Advertising standards
A trusted environment matters to everyone.
The Academica reserves the right to reject, suspend or remove advertising that is unlawful, deliberately deceptive, inappropriate for our publication or inconsistent with applicable advertising requirements.
Additional creative, technical and compliance requirements may apply before a campaign is accepted.
Start a conversation
Let's work together.
Tell us who you want to reach and what you want your campaign to accomplish. We can discuss suitable placements, targeting, inventory and commercial partnership options.
advertising@theacademica.comIt helps to tell us:
- Your organisation and contact details
- Your campaign objective and intended audience
- Preferred geography or editorial subject, where relevant
- Expected campaign period and impression volume, if known
- Approximate budget, if available
- Whether you are interested in display advertising, section sponsorship, branded content or a research partnership
Advertising can support journalism. It should never determine it.